The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
#130 Financial Advisor Marketing with James Pollard
In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients. We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...
Here's what we cover:
1. The Mount Rushmore of marketing and why direct marketing works…directly.
2. Pandemic pandemonium and the contrast effect
3. Pivot! Pivot! Pivot! And know your numbers.
4. If at first you don’t succeed, try, try, try, try again. The art of multi-step sequences.
5. How to impress a client with just one book
6. Email marketing is not dead!
7. Evergreen assets that will work for you…even when you aren’t working
8. Money can’t buy me love and the art of personalization
9. Split testing, a tale of trial and error
10. It’s all about the details; know your target market. P.s. it’s not “women”
11. It’s nice to be niche
About James Pollard
James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.
RESOURCES Mentioned
Appointments on Autopilot Email Marketing - TheAdvisorCoach.com
How to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.com
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