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The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Congrats, you’re here. There are very few humans on earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done.
You're a black sheep, an unconventional thinker who heads left while the masses flock right. You're in the 1%. Thank goodness for you. You also know you've barely scratched the surface of your company's true revenue potential and you're looking for proven strategies to take the business to the next level via the shortest, most effective route.
Welcome. You’re in the right place.
Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it.
Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster.
Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.
Each episode is delivered in a hybrid American-New Zealand accent, usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest).
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
#147 Should you be using People or AI influencers to grow sales and leads?
In this episode, we tackle a modern marketing dilemma: should your business lean on real human influencers or dive into the world of AI-generated, virtual influencers? With influencer marketing booming, choosing the right kind of influencer can have a huge impact on building trust, increasing brand reach, and driving sales. I explore the unique benefits—and limitations—of both real and virtual influencers, backed by insights from recent studies and industry trends. You’ll also get practical tips on finding and partnering with the right influencers, setting clear campaign goals, and ensuring compliance. If your business thrives on word-of-mouth and engagement, this episode will help you determine the best path to boost your brand’s social media influence.
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Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.
Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.